Where African Creativity Meets Global Stages
Welcome to Pond Entertainment, a global entertainment company dedicated to amplifying voices and shaping culture. As a premier creative hub, we bridge the gap between Africa's rich roots and global innovation through our world-class music, equipment rentals, and cultural movements.
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More than a record label
Our Innovation – Unparalleled Success
we are a creative ecosystem where artistry, culture, and technology converge. Born from a collective of passionate music lovers, storytellers, and digital innovators, Pond was a direct initiative of creativity/passion and has grown into a powerhouse shaping the future of African entertainment.
Our name, Pond, symbolizes a creative ecosystem where ideas ripple outward — every project, artist, and story we touch creates waves that inspire, connect, and influence the world.
Latest Releases
We are thrilled to announce Blulyt’s massive new collaboration with Nigerian superstar Victor AD. This isn’t just a track; it’s a cultural bridge. Blulyt brings the undeniable South African bounce,
"SHAK'A WENA"
It’s more than a song—it’s an invitation to let go. Blulyt’s highly anticipated single, “Shak’a Wena,” is a high-octane fusion of Amapiano rhythms and Afro-pop flair, crafted to ignite your spirit.
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At Pond Entertainment, we believe Africa’s creativity is a gift to the world. Our mission is to nurture raw talent, amplify authentic voices, and create platforms where culture meets innovation
Paul Okpurughre
CEO of Pond Entertainment
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Amplifying Voices, Shaping Culture, Inspiring the World.
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At Pond Entertainment, our artists are more than performers — they are storytellers, visionaries, and cultural ambassadors.
Music is at the heart of Pond Entertainment. We produce and distribute songs that celebrate Africa’s rich cultural roots while embracing global innovation.
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Whether you’re an artist, event organizer, or content creator, Pond Rentals gives you the tools to bring your vision to life.
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At Pond Entertainment, our community is at the heart of everything we do. The Pond Army is a loyal movement of fans, creators, and culture-shapers who connect with our music, events, and vision.
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The Pond Merch Store is more than fashion — it’s culture you can wear. Every piece is designed to reflect the creativity, energy, and authenticity of Pond Entertainment and its artists.
Pond Rentals
Pond Rentals is more than a rental house; it is a hub for the next generation of storytellers. We understand that every project—whether it is recording a genre-bending track, shooting a visually stunning music video, hosting a transformative cultural event, or producing a poignant short film—is a contribution to the global cultural dialogue.
To support this, we provide access to top-tier, industry-standard equipment and safe, professionally managed creative spaces that rival international facilities. Our core dedication lies in amplifying African voices and supporting global creators, handing them the keys to state-of-the-art tools that turn dreams into reality. We exist to ensure that no ambitious vision goes unrealized due to a lack of resources, fostering a creative landscape where stories can be told with the quality and impact they deserve.”
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Our Core Values
Creativity
We push artistic boundaries and embrace innovation to craft experiences that inspire.
Authenticity
Our work reflects the true spirit of African culture and stays genuine to every artist’s voice.
Inclusivity
We champion diversity, creating space where all voices can be heard and celebrated.
Quality
Excellence is at the heart of everything we do — from production to performance.
Impact
We use entertainment as a force for dialogue, empowerment, and cultural change.
Community
We believe in building meaningful connections between artists, fans, and cultures worldwide.






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